Our story

Drawn from an archive of over 10,000 original plans, photographs, documents, and prototypes that Goldreich unearthed unexpectedly and then catalogued after his parents’ passing, Tamart – (the word derived from the union of Tamar and Arthur’s names) becomes a new chapter in the legacy of de Shalit and Goldreich. In celebration of their layered creative partnership and romantic love story, Tamart is an expression of their synergistic and multi-disciplinary achievements across architecture, art, graphic, and industrial design, as well as textiles, fashion, jewellery, set and costume design for theatre. Tamart is also an expression of Amos Goldreich’s own journey of exploring his parents’ archive and then, as the brand’s creative director, contemporising their designs to give them new relevance in the present.

Amos Goldreich graduated from the Architectural Association in London in 1999 and subsequently worked for renowned practices such as David Chipperfield, Stanton Williams, Haworth Tompkins, and Feilden Clegg Bradley Studios. In 2010, he founded Amos Goldreich Architecture, which focussed on residential, commercial, and social projects, including a purpose-built shelter for victims of domestic violence. In 2024, he launched Tamart, where, as Creative Director, he continues the legacy of his late parents, Arthur Goldreich and Tamar de Shalit, through timeless and compelling designs that positively impact the built environment.

Tamar de Shalit grew up in Tel Aviv and studied in London, where she met her future creative partner and husband, Arthur Goldreich. She later joined Nachum Maron’s Product Design Office (IPDO) where, among other ministerial and civic design projects, she was responsible for the interior architecture of the courtroom in which the trial of Adolf Eichmann took place in Jerusalem in 1961. Her multidisciplinary design work, steeped in modernist principles, spanned interiors, exhibitions, household and other products, furniture, lighting, textiles, fashion and jewellery. Playing a significant role in the contemporary architecture and design scene, she helped redefine the local modernist and brutalist styles. Among her interior designs was the much-publicised penthouse apartment of philanthropist Sir Charles Clore, situated at the Weizmann Institute of Science.

Arthur Goldreich was born in South Africa. He studied architecture abroad initially, before continuing his studies in South Africa in the 1950s, followed by the Central School of Arts and Craft (now Central Saint Martins) in London, where he honed his skills in industrial design. He there met Tamar de Shalit. An award-winning artist, Goldreich’s art was shown in international exhibitions. His set and costume designs appeared in prestigious theatre productions. Goldreich was also a vocal anti-apartheid activist, arrested in 1963 along with Nelson Mandela. Founder of the Department of Environmental and Industrial Design at the Bezalel Academy in Jerusalem, Goldreich became an influential professor of design and architecture, integrating critical-political discourse into design education. His design work, both in partnership with de Shalit and solo projects, remains highly regarded.